BINDRA MADOO 

Bindra Madoo can offer worm's eye view - from a crouch in front of shelves - of working Whole Foods stores in NY. Trinidad-born bev fixture in NY, now 47 and boasting stints at Reed's, Arizona,Big geyser,ONE Coconut Water and Hint water,among others, spotted unmet need a few years ago, noticing how otherwise promising new brands were getting lost in shuffle at city's busiest stores.

Street Sales Team for Independent Gourmet Supermarkets/Health Food Stores 
​Growing your brands one store at a time 

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                                                                                         BSJ Sales MERCHANDISING TEAM        

Team BSJ  brings former whole foods buyers with strong grocery/dairy/beverage/whole body department experience along with hard working loyalty and trust great merchandising sales skills. 
All star team players.
​Lana
Shante​
Joan
Felix 
​Jasmine
​Jairo
​Bongo
Jason
John
​Mike 
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Clients 

• Lewis Road Creamery
• Ethans
• Coco June
• Bears Fruit 
• Oceans Halo 
• BAD cookie
• Thats it 
• More Labs 
• Epic 
• Smarty Pants 
• Nutiva
• Nirvana
​• CECE Veggies
• Pro Bar
• Barkthins
• Rj licorice
• Kalahari 
• Superseedz

Associates 

• AppleEve Juan Aller
• Beverage Insider Mike Nyklicek
• Entrepreneur & Advisor Jenifer Love
• ConnectPlanGrow Lisa Kimball
• Metabrand David Knight
• Good Crisp Steve Wangler
• Natures Bakery Cecelia Brousseau
• Icelandic Glacial Paul Day
• Plantbased Solutions David benzaquen
• Beyond Brands Eric Schnell 
• Tortoise & Rooster Steven Cohen
• Touch Agency Dan Barnes
• Healing Hypnotherapy Svetlana Petrov
• Webmaster Jasmine Petrov

Interviews

Gerry Khermouch is the editor of Beverage Business Insights.  He joined Beer Marketer’s Insights in 2004, launching BBI, the twice-a-week trade e-letter offering inside information on the non-alcoholic beverage industry: new products, acquisitions and alliances, executive moves, with a major emphasis on emerging segments such as energy drinks, enhanced waters, functional beverages and superfruit juices. BBI is the go-to resource in this realm for marketers, distributors and capital-side people while breaking major stories on moves by Coca-Cola, PepsiCo, Nestle and Anheuser-Busch to better penetrate this realm. He also contributes articles to Craft Brew News.  Gerry works virtually from the Upper West Side of Manhattan.  Past positions include Managing Editor of The Electricity Journal, Associate Editor of Businessweek (for 3 years), and Editor of Brandweek (for 7 years).